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Strategic Brand Managment : Building, Measuring, and Managing Brand Equity

Quick Overview

4th Edition

Author: Kevin Lane Keller

Pearson Education Limited

Regular Price: ZAR480.00

Special Price ZAR460.00

Availability: In stock

Only 4 left

Details

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity.