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Strategic Brand Managment : Building, Measuring, and Managing Brand Equity

Quick Overview

4th Edition

Author: Kevin Lane Keller

Pearson Education Limited


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Regular Price: ZAR480.00

Special Price ZAR460.00

Availability: In stock

Only 4 left


For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity.