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Principles and Practice of Marketing

Quick Overview

2nd Edition

Author: Jim Blythe

Cengage Learning

Availability: In stock

Only 12 left


This book both explains the received wisdom about marketing and at the same time provides the counter-arguments which moderate the debate. Principles & Practice of Marketing examines what marketing will and will not do, and seeks to strike a balance between academic thinking and practical experience. It is an ideal introduction for students new to marketing and to business generally, at undergraduate and postgraduate level.