The subject matter covers all the important aspects of efficient management and dealing with customers and clients effectively.
Interviews, the mass media, advertising, advertisements, meeting procedures, business letters and reports are discussed in detail.
Practical hints are provided for good language usage and editing.
The subject matter focuses on problems and deficiencies in South African businesses.
Case studies and practical applications offer students the opportunity to test their newly acquired knowledge.
The comprehensive bibliography offers a wide range of extra reading on these topics.